Free E-commerce Course

20

Videos

30 hours

Beginner to Advanced

by Davie Fogarty

Summary

Welcome to Millionaires.com, the biggest FREE eCommerce course! 🚀

Led by Davie Fogarty, founder of The Oodie and entrepreneur with over $850M in sales, this channel will show you step-by-step how to:

💡 Launch your own online store

🔍 Find winning products

📈 Run and scale your eCommerce business like a pro. 

Whether you’re just getting started or looking to scale up, Davie shares everything he’s learned from building a multi-million-dollar business. Don’t miss out on this game-changing content!

Lessons in this course

What Makes The Ideal Product

In this lesson, we’ll cover how to find winning products for your e-commerce business, from spotting trends and avoiding saturated markets to ensuring your product actually works and solves real problems. You’ll learn tips for creating great content, leveraging your own expertise, and staying compliant with regulations. By the end, you’ll know how to build a solid product list and set yourself up for success.

How To Find Products

In this lesson, we’ll explore two effective ways to find winning products. First we’ll cover the free method, conscious scrolling, where you turn everyday scrolling into actionable insights. Then, we’ll dive into the paid tool Trend Rocket, and I’ll show you exactly how to use it to build a master list of product ideas. By the end, you’ll understand the pros and cons of each approach and have a solid list as you delve into Zendrop!

Setup Shopify (Zendrop Connect)

In this lesson, we'll dive into Zendrop, a dropshipping platform that makes finding suppliers and managing orders easy. You'll learn about its automated order fulfillment, fast shipping, and how it integrates with Shopify. By the end, you'll know exactly how Zendrop helps streamline your dropshipping business.

Marketing Research

In this lesson, you'll learn how to conduct effective market research and position your product to stand out in a competitive market. We’ll focus on building a unique marketing strategy and avoiding common mistakes. You'll also discover how to use TikTok for research and create a swipe file of successful marketing examples. By the end, you'll have the tools to craft a solid strategy for launching your product.

Common Mistakes I See

In this lesson, we’ll cover common mistakes people make when setting up their business accounts. We’ll go over how to avoid getting banned on platforms like Facebook and Shopify, and why it’s important to keep your info accurate. You’ll also learn how to secure your accounts and avoid scaling too quickly.

Preparing For A Photoshoot & Shoot Day

In this lesson, you'll learn how to plan and execute a product photoshoot, from preparing your products to working with your photographer. We'll focus on creating a shot list for key product details and learn how and from where to gather image inspiration. By the end, you'll know how to organize your shoot and capture all the necessary content.

Watch This If You Aren't Getting Results

In this lesson, we’ll dive into the next steps if you're struggling to see results. We’ll explore the flywheel concept and how it can drive long-term success, helping you build momentum in your business. You’ll also learn about common pitfalls to avoid, ensuring you stay on the right track. By the end, you'll have a clear strategy to push through challenges and keep progressing.

Coming Up With A Brand Name

In this lesson, we'll focus on the process of creating a strong brand name. You'll learn strategies for brainstorming and testing names that align with your brand's values and resonate with your target audience. We'll also explore how to research competitors to avoid confusion and negative associations. By the end, you'll have the tools to develop a memorable and meaningful brand name.

Branding & Positioning

In this lesson, we’ll break down how to build a powerful brand for your e-commerce or dropshipping store. We’ll go beyond the basics of logos and website design to explore how branding creates a deeper connection with your customers. By the end, you’ll have the tools and strategies to create a memorable brand that resonates and drives long-term success.

Logo & Colours

In this lesson, you'll learn how to build your brand identity by selecting the right logo, pairing fonts, and choosing a color palette that aligns with your brand’s style. We'll walk through using design tools to create and save these elements, ensuring consistency across your materials. By the end, you'll be equipped to establish a strong, professional look for your business. Let’s dive in!

Setting Up Company Email & Domain

In this lesson, you'll learn how to set up a professional domain and branded email for your business. You’ll also understand the importance of securing similar domains to protect your brand and learn how to verify this with Google. Finally, we’ll highlight why using a branded email is crucial for successful email marketing and business communication.

How To Create UGC

In this lesson, we’re diving into how to pull together a solid brief and collaborate with UGC creators effectively. We’ll talk about nailing your CTAs and structuring ads to highlight your product’s unique benefits. You’ll also discover how to find and connect with the right creators, ensuring authenticity and alignment with your brand. Plus, we’ll cover how to lock in pricing, timelines, and everything required for a smooth collaboration.

Shooting Content Yourself

In this lesson, we’ll walk through the process of creating both professional-style photos and UGC yourself. I’ll show you how easy it is to capture great content on a low budget, covering key tips for shooting, retouching, and editing. We’ll tackle everything together, step by step, so you can feel confident doing it on your own. By the end, you'll have the skills to create high-quality content without needing a big budget.

Writing An Advertorial

In this lesson, we’ll walk through the process of writing a powerful advertorial that captures attention and keeps readers engaged. You’ll learn how to clearly present the problem, position your product as the perfect solution, and handle common objections. We’ll also cover how to use testimonials to build trust and craft a strong CTA that drives results. By the end of the lesson, you’ll have the tools to create an advertorial that not only informs but also converts.

Writing VSL

In this lesson, we’ll cover how to create a high-converting video sales letter (VSL) that grabs attention and drives action. You’ll learn to craft a compelling hook, highlight your audience’s pain point, and position your product as the solution. We’ll also explore the power of social proof and urgency to boost conversions. By the end, you’ll know how to structure a VSL that delivers results.

Writing Your Website Copy

In this lesson, we'll delve into the various types of copywriting required for your dropshipping store. We’ll cover how to gather customer insights, understand their needs, and create headlines and copy that speak directly to them. Then, we’ll explore how to test and refine your content for better results. By the end, you'll know how to write copy that converts, backed by real data.

Setting Up Your Shopify Store

In this lesson, we’ll take you through a complete tutorial on setting up your Shopify store from start to finish. You’ll learn how to build your store’s back end, set up products and pricing, customize the design, configure your markets and everything in between. By the end, you’ll have a fully functional store ready to start making sales and growing your dropshipping business.

Omnisend Email Setup

In this lesson, we’ll cover everything you need to know about email marketing, including setting up pop-ups, welcome series, and abandoned cart emails to maximize your store's profit. We’ll also dive into SMS marketing, so you can reach your customers across multiple channels. I’ll walk you through using Omnisend, a cost-effective tool perfect for dropshipping, and by the end, you’ll have a solid strategy to set up email and SMS campaigns that convert.

Facebook Ads

In this lesson, we’ll guide you through setting up your Facebook ad account step by step. You’ll learn when to use Facebook ads, how to set up your account, create campaigns, analyze data, and avoid getting banned. We’ll also cover the best ad types and strategies for running profitable campaigns. By the end, you’ll be ready to advertise on Facebook with confidence.

Google Ads

In this lesson, we’ll walk you through setting up Google advertising from start to finish. You’ll learn when to use Google ads, how to create your account, set up campaigns, and analyze ad performance. We’ll also cover the best ad types, strategies for profitability, and the benefits of different structures. By the end, you’ll be ready to run successful ads with confidence.

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